Dermatologist-tested, mom-approved

Vita: The Worry-Free Makeup for Young Girls.

Give her the real makeup she wants, with the safety you need. Easy to use, skin-friendly, and perfect for beginners.
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  • Cruelty Free

  • Natural Ingredients

  • Non Comedogenic

  • Easy to use

  • Made in USA

Confidence in Every Color

Plant-based, pore-friendly sticks for gentle tween self-expression.

Simple, Fun and Safe

Vita Makeup Sticks bring out your daughter's natural glow with gentle, easy-to-use colors. Perfect for exploring creativity together, these skin-friendly sticks let her express herself safely. From playful touches to growing confidence, Vita is makeup you'll both love – a step towards self-expression you can trust.

Glow Together

Glowing Reviews

Bought for my 10 year old and she loves it. Great quality and pay out in the color, unlike some other “kids” make up sticks which seem to have little pigment when applied. She loves popping this on her cheeks and lips. Will definitely buy more colors for her.

Whitney Patsias

Absolutely adore the two colors I purchased. Spectra and Rebel. Spectra has a special shimmer that’s bound to be my favorite. The size is perfect for on-the-go-touch-ups anytime, anywhere. I love that it's vegan-friendly too! I bought it for my daughter but I think I’ll use it too.

Denisse

They are really fun for young girls starting out with makeup. They are not super dark or overpowering. Loveee for eyes, cheeks and lips.

Lara M.

Love my Talomi! The shade I am wearing is mystery. It goes on so smooth and the color is stunning.

H.F.

How it works

  1. Start with a clean face and fingers
  2. Apply to lips, cheeks and eyes
  3. Blend thoroughly
Choose Your Glow

Making Waves in the Beauty World

Industry Acclaim

Vita: The Buzz in Beauty Trends

From industry experts to happy moms, everyone's buzzing about our safe, fun makeup for tweens. Vita isn't just another pretty face – we're backed by science, praised by the press, and loved by families. See why we're making headlines and winning hearts in the world of age-appropriate beauty.

  • Featured as a breakthrough brand in safe, age-appropriate makeup for tweens and teens.

  • Named a 2024 finalist for Best Breakthrough Product for Tweens by BeautyMatter.

  • Recognized for innovative approach to bridging the gap between toy and adult cosmetics.

  • Finalist in the Makeup and Nail category, celebrated for our top-quality and creativity. 

Simple, Fun and Safe!

Ready to empower your tween's self-expression? Vita Makeup Sticks offer the perfect blend of simplicity, fun and safety. Give her the colors to create, with ingredients you can trust. Start her makeup journey the right way—simple, fun, and safe!